Join the PSA gang on September 11th as Tom Hoelderle presents, “Starting the Sales Process – Prospecting”

The most effective salespeople know that sales is a process with many steps. If you skip one or try to take them out of order, the process breaks down. In this session we will look at the prospecting stage of the sales process. We will dive into the work required before searching for clients as well as the techniques of the search itself. The session will provide you with ideas and tools for building your ideal client profile, developing of buyer personas, tips for where and when to prospect, and setting goals and measurements for success, etc. We will talk about “old school” prospecting techniques as well as the use of AI.

You will come away with a better understanding of who your best customers are and how to reach them.

Tom Hoelderle is THE SALES FIXER

As a sales leader with 30 years of expertise, Tom focuses on improving actions that impact profitability. He is adept at identifying organizational risk and cost reductions and facilitating strategic sales planning. He is also committed to driving exponential growth and motivating people through dynamic strategy, execution, relationship management, and leadership.  He is experienced in building rapport with multi-state private equity, public and global businesses, sales teams, and finance to drive market awareness and generate leads. He can strengthen relationships with clients and influence decisions with C-Suite leaders and is a trusted advisor who delivers solutions, with a specialization in B2B consultative selling and business development.

Date: Friday, September 11th, 2026

Time: 7:30 – 9:15 a.m.

Location: 4400 W. 78th Street, Bloomington, MN 55435

Main Floor Training room: (Enter front doors and turn left.)

Investment:  $10 for PSA Gold Member, $20 for Silver Members and Guests

 

 

 

 

IF YOU RUN INTO ANY CHALLENGES WHEN SIGNING UP PLEASE CONTACT KATHY@PSAMN.ORG

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Our Focus

Areas we focus on include building and maintaining a positive attitude and outlook, effective prospecting behaviors and habits, efficient questioning techniques to uncover buying motives, and setting goals, just to name a few from our presenters last year.

Our Monthly Meetings

Our meetings are the first Friday of each month from 7:30 a.m. to 9:15 a.m.
with a hot breakfast and time for networking.

Our Members

The membership is made up of all industries, positions and company sizes including direct salespeople, business development representatives and sales managers, along with consultants, recruiters and business owners.

Our members enjoy PSA for its active networking and skill development.
After all, we are all in Sales!

Our Sponsors

We appreciate these businesses for the quality of their offering and their long term commitment to PSA. To learn more about them, click on their logo.

 

 

Upcoming Events

2026

September 11 – Tom Hoelderle: Starting the Sales Process – Prospecting

October 2 – Erik Haugen: The Art and Science of Connection: Discovery that Enables Buyers

Join PSA Today

Every month a new presenter delivers an informative topic on developing our sales skills and behavior. New insights are learned and professional relationships are built. Not to mention the hot breakfast that is served.

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