Ride the Sales Wave


Join us on December 5th as Rob Stenberg gives his presentation.  See below for details and registration:

Mastering the SURF Method for Lasting Influence

When is the last time you were in sales training that focused on how your clients actually make decisions, how their mind works? Research shows that up to 90% of purchasing decisions happen subconsciously. But how are these decisions really made—and how can you influence them effectively?

In his talk, Rob takes you on a fascinating journey into your customers’ subconscious. He’ll reveal two common mistakes most salespeople make and show you simple yet powerful ways to communicate and sell more effectively, reveal proven techniques that influence customer decisions, talk about the 3 biggest mistakes that silently kill sales, and introduce the SURF method.

Rob’s presentation has one clear goal: to show you how to use insights from consumer psychology to improve your sales performance.

 

Register now to join us on December 5th!

Rob Stenberg is a seasoned leader in sales enablement and leadership development, and the founder of Stenberg & Associates – Sales & Leadership Academy. He helps organizations and individuals strengthen their ability to influence, engage, lead, and sell through practical training in storytelling and connective listening. Rob’s passion is adding value to others—helping them grow and achieve the goals they set for themselves.

Rob teaches the art and science of storytelling to leaders, sales professionals, and anyone seeking to elevate their influence. He is a Maxwell Certified Speaker, Trainer, and Coach, a Cialdini Certified Coach, and one of only four Mindworx Licensed Trainers and Coaches in the United States. Rob graduated Magna Cum Laude from the College of St. Scholastica with degrees in Management and Marketing.

 Connect at: rob@robstenbergspeaks.com

*****Note Our New Location*****

Date: Friday, December 5, 2025

Time:   7:30 – 9:15 a.m. Location:  EntreBank 1550 American Blvd E #100, Bloomington, MN 55425 (SW Corner 494 & Cedar) 

Investment: In Person : $10 for PSA Gold Member, $20 for Silver Members and Guests Light Breakfast Provided

IF YOU RUN INTO ANY CHALLENGES WHEN SIGNING UP PLEASE CONTACT KATHY@PSAMN.ORG

Registrations are limited to the first 40, so sign up now. Click on a sponsor’s logo to visit their site:


About bhellkamp

Bill Hellkamp has dedicated the past 30 years to helping professionals maximize their capabilities. A noted facilitator, executive coach and speaker, Bill is able to captivate audiences with his entertaining and insightful perspective on individual and team development. Through interactive activities and thoughtful questioning he is able to increase the participant’s awareness of where they need to grow. He then gives them practical tools to accomplish that evolution. He has published hundreds of motivating articles and videos that can be accessed on his website at www.reachdev.com Each year he speaks to thousands of business, government and community leaders throughout the Unites States as well as Canada, England, France, Germany and Spain. Clients include Medtronic, Toro, 3M, Abbott Diagnostics, Capital Safety, XRS, MicroEdge, The City of Minneapolis, RSM US, and Digital River. His organization, REACH Development Systems, specializes in presentation skills, sales development and leadership training. One of the most exciting concepts he has been working on is to combine group training with personal coaching to provide more permanent improvement for each participant.

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