client communication


Jason Jones: Overcoming Buyer Resistance

Traditional selling techniques of pitching, explaining and convincing produce buyer resistance.  Unless the buyer believes everything the rep is sharing and is essentially already sold on the solution there will be resistance.  This happens when the buyer listens and then decides whether they agree with the person or not.  When […]


Adapting Sales for the Modern Buyer

In an effort to include all of our members and guests PSA will be delivering our February event both live and online. On February 4th you can choose to join us in person as Jason Jones gives his presentation or join us via webcast from 7:45 – 9:15 a.m.  See […]


Screen Presence to Up Your Game

Because of the continuing Corona Virus lock down Dean Hyers  will be giving his May 7th interactive presentation via webcast from 7:45 – 9:15 a.m. See below for details and registration: Do you have ‘screen presence?’  The world went virtual, separating us from clients and prospects and adding new barriers […]


Become a Business-Building MAGNET on Social Media

Because of the continuing Corona Virus lock down Steve Watt  will be giving his April 2nd interactive presentation via webcast from 7:45 – 9:15 a.m. See below for details and registration:   Social media – done right – is becoming a critically important part of modern sales success. People do […]


Bill Wooditch: The Art of Qualifying Opportunity to Achieve Results

The amateur tends to embellish or construe what they assume conveniently to be a positive or yes in the buying process. In reality, a prospect’s verbiage may include, in its most promising form, a maybe. We can’t cash checks from maybe. We don’t earn the opportunity or seal the commitment […]


Three Keys to Effective Sales Presentations

Because of the continuing Corona Virus lock down Patrick Finnegan will be giving his November 6th presentation via webcast from 7:45 – 9:15 a.m. See below for details and registration: Three Keys to Effective Sales Presentations Dale Carnegie wrote the books on public speaking and selling, with techniques that turned […]


Follow Up and Follow Through

Because of the continuing Corona Virus lock down Deb Brown will be giving her October 2nd presentation via webcast from 7:45 – 9:15 a.m. See below for details and registration: Follow Up and Follow Through: Never Let Another Contact Slip Through the Cracks Are you struggling to find ways to […]


How To Build More Business From Existing Customers

Why is this important? Because strategic customers grow revenue at about twice the rate of other customers. Existing customers are difficult to replace and the hard facts are that you should invest in strategic relationships because your business will grow faster. The Top 10 to 20 accounts of any B2B […]


Discovery That Differentiates You from the Competition

One of the biggest mistakes salespeople make is to get too quickly into the presentation part of the sales process. This causes them to either sell to a lesser need or miss the opportunity all together. Rather, the true professional will develop and ask a full set of thoughtful discovery […]


Tony Biel: Setting the Hook on Trophy Clients

Companies often fail to land new best-fit, “trophy” clients while wasting valuable resources on clients who will never be trophies. Why? Their sales team isn’t armed with a defined Unified Client Experience. In today’s world of aggressive growth and revenue demands, companies can’t simply hire seasoned sales professionals in hopes […]