sales seminar


Tony Biel: Setting the Hook on Trophy Clients

Companies often fail to land new best-fit, “trophy” clients while wasting valuable resources on clients who will never be trophies. Why? Their sales team isn’t armed with a defined Unified Client Experience. In today’s world of aggressive growth and revenue demands, companies can’t simply hire seasoned sales professionals in hopes […]


Scott Plum: Setting Up Sales Calls for Success

Success is defined by achieving the desired outcome. Every time you engage with someone you don’t know, there are multiple outcomes. Do you feel you are successful? The barriers as success have many masks. Identifying them is the first step, followed by removing them. Barriers can be past experiences, our […]


Owning Your Perfect Lopsidedness to Maximize Your Business

Icons from Oprah, to Tim Ferriss, to Steve Jobs tell you to “play to your strengths”, but what does that really mean? And if you can figure out what your strengths are, how do you actually do that? During this interactive talk, you’ll learn how to give up being a jack-of-all-trades, […]


The 6 Pillars of Sales Persuasion

Sales Outperformers know that people don’t hear what you say – they hear how you say it and how you make them feel. Their communication is simple, clear, passionate, value-rich and service-driven. No slimy sales tactics. This is not theory – it is the science of sales influence and persuasion. […]


Habits of Top Producers

So you want to be the top salesperson in your organization. Or perhaps you have a high revenue goal for your organization that you want to achieve. Well you can be certain that you won’t accomplish those objectives, or anything else of value, unless you develop the habits of top […]


Be Someone People Love to Buy From

We’ve learned that to be successful in sales we need to be informed, understand the features and benefits of what we are selling, know what problem we solve and who we solve it for. Much of the training and practice emphasizes the activities we need to do to generate sales meetings. […]


PSA Accelerate 2019 Sales Seminar – January 11th

Join us January 11th as PSA kicks off the new year with a half-day program designed to accelerate and drive your competitive advantage in 2019.  KEYNOTE – David Hoffeld author of “The Science of Selling” In this thought-provoking, content rich session, David Hoffeld will share actionable science-backed insights that will […]


The Billionaire’s Secret

Steve Jobs was an observer of the “Universe”. But not the great Universe we think of when look to the sky. He said, “Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, […]


Win More Deals at the Prices You Want

“If we don’t drop our price, we will lose the deal.” That’s the desperate cry from salespeople as they try to win deals in competitive marketplaces. While the easy answer is to lower prices, the company sacrifices margin— often unnecessarily. To win deals at the prices you want, the strategy […]


Differentiate or Watch Your Margins Die

What would a 90% closing rate mean to you? While selling a “commodity”? Without  lowering your price or your margins? That’s the topic of this selling session, based on lessons from 28 years, 2,100 companies, and nearly 50,000 salespeople. Discover how to bypass commoditization by ethically “rewriting” the prospect’s buying […]