sales training


Erik Therwanger: Dynamic Sales Combustion

It is commonly said in selling organizations that the best place to find your next customer is in the contact list of a current, satisfied customer. Unfortunately, too many sales people don’t know how to get into that contact list in an effective manner. In this presentation you will learn […]


Discovery That Differentiates You from the Competition

One of the biggest mistakes salespeople make is to get too quickly into the presentation part of the sales process. This causes them to either sell to a lesser need or miss the opportunity all together. Rather, the true professional will develop and ask a full set of thoughtful discovery […]


Tony Biel: Setting the Hook on Trophy Clients

Companies often fail to land new best-fit, โ€œtrophyโ€ clients while wasting valuable resources on clients who will never be trophies. Why? Their sales team isnโ€™t armed with a defined Unified Client Experience. In todayโ€™s world of aggressive growth and revenue demands, companies canโ€™t simply hire seasoned sales professionals in hopes […]


Scott Plum: Setting Up Sales Calls for Success

Success is defined by achieving the desired outcome. Every time you engage with someone you donโ€™t know, there are multiple outcomes. Do you feel you are successful? The barriers as success have many masks. Identifying them is the first step, followed by removing them. Barriers can be past experiences, our […]


Owning Your Perfect Lopsidedness to Maximize Your Business

Icons from Oprah, to Tim Ferriss, to Steve Jobs tell you to “play to your strengths”, but what does that really mean? And if you can figure out what your strengths are, how do you actuallyย do that? During this interactive talk, you’ll learn how to give up being a jack-of-all-trades, […]


The 6 Pillars of Sales Persuasion

Sales Outperformers know that people donโ€™t hear what you say โ€“ they hear how you say it and how you make them feel. Their communication is simple, clear, passionate, value-rich and service-driven. No slimy sales tactics. This is not theory โ€“ it is the science of sales influence and persuasion. […]


Habits of Top Producers

So you want to be the top salesperson in your organization. Or perhaps you have a high revenue goal for your organization that you want to achieve. Well you can be certain that you won’t accomplish those objectives, or anything else of value, unless you develop the habits of top […]


Be Someone People Love to Buy From

Weโ€™ve learned that to be successful in salesย we need to be informed, understand the features and benefits of what we are selling, know what problem we solve and who we solve it for. Much of the training and practice emphasizes the activities we need to do to generate sales meetings. […]


PSA Accelerate 2019 Sales Seminar – January 11th

Join us January 11th as PSA kicks off the new year with a half-day program designed to accelerate and drive your competitive advantage in 2019.ย  KEYNOTE – David Hoffeld author of “The Science of Selling” In this thought-provoking, content rich session, David Hoffeld will share actionable science-backed insights that will […]


The Billionaire’s Secret

Steve Jobs was an observer of the โ€œUniverseโ€. But not the great Universe we think of when look to the sky. He said, โ€œEverything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, […]