Helping Prospects Discover Why They’re Ready to Buy Today
Join us on October 2nd as Erik Haugen gives his presentation. See below for details and registration:
In sales, the gap between a prospect who stalls and one who buys today usually comes down to two things: how genuinely connected they feel to you, and how clearly they’ve discovered their own reason for urgency. In this interactive session, Erik Haugen of PROP Coaching and Consulting walks sales professionals through both the art of connection and the science of discovery.
We’ll open with a hands-on activity that reveals the behavioral science behind genuine connection: the specific, proven behaviors that build trust and buy-in before a single feature or price point is ever discussed. From there, we’ll move into discovery, working through a strategic sequence of questions designed to help prospects articulate, in their own words, why they’re even having the conversation, what’s driving their timeline, and how urgent the need for resolution really is. Finally, we bring it full circle by connecting the prospect’s stated “why” to a proven customer buying-cycle, giving salespeople a simple, repeatable way to navigate the rest of the conversation with confidence instead of guesswork.
Attendees will leave with a practical, field-tested approach they can use in their very next sales conversation.
Key takeaways:
- The science of connection: proven behaviors that build trust and buy-in
- A strategic questioning framework that helps prospects discover their own “why” for talking to you in the first place.
- How to surface a prospect’s real timeline and urgency without being pushy or presumptive.
- Leveraging the customer buying-cycle to navigate the sales conversation.
Register now to join us on October 2nd!
Erik Haugen is the founder of PROP Coaching and Consulting, a Maple Grove, Minnesota-based sales coaching and consulting firm he launched in 2023. Known as the “Curious Sales Simplifier,” Erik’s focus is on creating process, structure, and tools that make it easy for sales teams to make it easy for their customers to say YES to their product/service/solution TODAY.
With more than 20 years of experience building and developing teams across sales, recruiting, manufacturing, and ministry, Erik understands the power of connection and focuses on meeting customer needs vs. trying to sell leaving audiences with practical tools they can put to use right away.
Erik holds a Masters in Transformational Leadership and a B.A. in Communication, both from Bethel University, and is a certified Narrative Coach Practitioner (ICF Level 2) through Learning Journeys International Center for Coaching. He lives in Maple Grove with his wife and three kids.
Connect at: erik@propcoachingandconsulting.com
Time: 7:30 – 9:15 a.m.
Location: 4400 W. 78th Street, Bloomington, MN 55435
Main Floor Training room: (Enter front doors and turn left.)
Investment: In Person : $10 for PSA Gold Member, $20 for Silver Members and Guests – Light Breakfast Provided
IF YOU RUN INTO ANY CHALLENGES WHEN SIGNING UP PLEASE CONTACT KATHY@PSAMN.ORG
Registrations are limited to the first 30, so sign up now. Click on a sponsor’s logo to visit their site:
