Starting the Sales Process – Prospecting


Join us on September 11th as Tom Hoelderle gives his presentation.  See below for details and registration:

The most effective salespeople know that sales is a process with many steps. If you skip one or try to take them out of order, the process breaks down. In this session we will look at the prospecting stage of the sales process. We will dive into the work required before searching for clients as well as the techniques of the search itself. The session will provide you with ideas and tools for building your ideal client profile, developing of buyer personas, tips for where and when to prospect, and setting goals and measurements for success, etc. We will talk about “old school” prospecting techniques as well as the use of AI.

You will come away with a better understanding of who your best customers are and how to reach them.

You will learn:

  • How to build an Ideal Customer Profile – ICP
  • The value of using buyer personas
  • Ways to focus your messaging
  • Where and how to prospect
  • To build an action plan

Register now to join us on September 11th!

Tom Hoelderle is THE SALES FIXER

As a sales leader with 30 years of expertise, Tom focuses on improving actions that impact profitability. He is adept at identifying organizational risk and cost reductions and facilitating strategic sales planning. He is also committed to driving exponential growth and motivating people through dynamic strategy, execution, relationship management, and leadership.  He is experienced in building rapport with multi-state private equity, public and global businesses, sales teams, and finance to drive market awareness and generate leads. He can strengthen relationships with clients and influence decisions with C-Suite leaders and is a trusted advisor who delivers solutions, with a specialization in B2B consultative selling and business development.

 Connect at: thoelderle@salesxceleration.com

Date: Friday, September 11, 2026

Time:   7:30 – 9:15 a.m.

Location: 4400 W. 78th Street, Bloomington, MN 55435

Main Floor Training room: (Enter front doors and turn left.)

 

 

 

 

Investment: In Person : $10 for PSA Gold Member, $20 for Silver Members and GuestsLight Breakfast Provided

IF YOU RUN INTO ANY CHALLENGES WHEN SIGNING UP PLEASE CONTACT KATHY@PSAMN.ORG

Registrations are limited to the first 30, so sign up now. Click on a sponsor’s logo to visit their site:


About bhellkamp

Bill Hellkamp has dedicated the past 30 years to helping professionals maximize their capabilities. A noted facilitator, executive coach and speaker, Bill is able to captivate audiences with his entertaining and insightful perspective on individual and team development. Through interactive activities and thoughtful questioning he is able to increase the participant’s awareness of where they need to grow. He then gives them practical tools to accomplish that evolution. He has published hundreds of motivating articles and videos that can be accessed on his website at www.reachdev.com Each year he speaks to thousands of business, government and community leaders throughout the Unites States as well as Canada, England, France, Germany and Spain. Clients include Medtronic, Toro, 3M, Abbott Diagnostics, Capital Safety, XRS, MicroEdge, The City of Minneapolis, RSM US, and Digital River. His organization, REACH Development Systems, specializes in presentation skills, sales development and leadership training. One of the most exciting concepts he has been working on is to combine group training with personal coaching to provide more permanent improvement for each participant.

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