sales


Customer Hero Selling©

Because of the unknowable nature of the Corona Virus lock down Prof. Kratz has agreed to do his June 5th presentation via webcast from 8:30 – 9:30 a.m. See below for details and registration: Selling Through Emotional Connection and the Power of Story Effective selling really begins and ends with […]


How To Build More Business From Existing Customers

Why is this important? Because strategic customers grow revenue at about twice the rate of other customers. Existing customers are difficult to replace and the hard facts are that you should invest in strategic relationships because your business will grow faster. The Top 10 to 20 accounts of any B2B […]


PSA Accelerate 2020 Sales Seminar – January 10th

Join us January 10th as PSA kicks off the new year with a half-day program designed to accelerate and drive your competitive advantage in 2020.  KEYNOTE – Thomas Winninger author of seven books and member of the NSA Speakers Hall of Fame “Your True DNA” Are you a sales professional […]


Discovery That Differentiates You from the Competition

One of the biggest mistakes salespeople make is to get too quickly into the presentation part of the sales process. This causes them to either sell to a lesser need or miss the opportunity all together. Rather, the true professional will develop and ask a full set of thoughtful discovery […]


Kathleen Crandall: The Impact of Your Personal Brand 1

Perspective is Everything Everybody has a personal brand whether or not they’re aware of what it communicates, and understanding one’s personal impact is a huge step in leveraging your personal brand in personal and business growth. Your personal brand shows up in your image (what people see – starting with […]


Owning Your Perfect Lopsidedness to Maximize Your Business

Icons from Oprah, to Tim Ferriss, to Steve Jobs tell you to “play to your strengths”, but what does that really mean? And if you can figure out what your strengths are, how do you actually do that? During this interactive talk, you’ll learn how to give up being a jack-of-all-trades, […]


The Impact of You

Understanding the Power of Your Personal Brand in Sales Every person has a brand and it makes an impact in every way we show up through our image, our communications, and the experience we deliver in personal interactions. This is especially important for sales professionals who are building their reputation […]


The 6 Pillars of Sales Persuasion

Sales Outperformers know that people don’t hear what you say – they hear how you say it and how you make them feel. Their communication is simple, clear, passionate, value-rich and service-driven. No slimy sales tactics. This is not theory – it is the science of sales influence and persuasion. […]


Habits of Top Producers

So you want to be the top salesperson in your organization. Or perhaps you have a high revenue goal for your organization that you want to achieve. Well you can be certain that you won’t accomplish those objectives, or anything else of value, unless you develop the habits of top […]